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Tier 2 Indian Cities Lead GCC Growth as Ahmedabad, Indore, Jaipur Rise
The article reports a shift in India's GCC landscape from Bengaluru and Hyderabad to Tier 2 cities such as Ahmedabad, Indore, Jaipur, and Vadodara, with DevX driving the change. It notes lower attrition, longer tenure, and improved quality of life in Tier 2 cities, supported by purpose-built workspaces and end-to-end operational readiness. India now hosts over 1,700 GCCs generating more than $64 billion in annual revenue.
Why It Matters
This shift could redefine where global firms locate capability centres and how talent retention and long-term productivity are achieved in the Indian outsourcing ecosystem.
Timeline
1 Event
Shift of GCC focus to Tier 2 cities in India
May 15, 2026
DevX observes a shift in India's GCC narrative from Bengaluru and Hyderabad to Tier 2 cities—Ahmedabad, Indore, Jaipur, and Vadodara—where global capability centres are increasingly establishing roots as a strategic choice. The company, with more than 30 managed workspace centers, notes lower attrition (8–12 percentage points below metro levels) and longer tenure in Tier 2 markets (three to four years vs 12–18 months in metros). Living-cost advantages, shorter commutes, and better work-life balance contribute to retention, while DevX provides end-to-end readiness (IT infrastructure, compliance, scalable workforce support) and purpose-built workspaces with features like acoustic zoning, biophilic design, collaboration pods, and wellness layouts. India now hosts over 1,700 GCCs generating more than $64 billion in annual revenue, with the long-term value hinging on keeping top talent in the right city and environment to enable compounding.