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Irish regulator opens probe into Facebook and Instagram over alleged user profiling
Ireland's media regulator has opened a probe into Meta's recommender system on Facebook and Instagram. The regulator says it is concerned about 'dark patterns'—manipulative interfaces that push system-generated feeds based on users' habits.
Why It Matters
The move shows growing regulatory scrutiny of how social platforms personalize content, potentially affecting practices across the EU.
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Irish regulator opens probe into Meta over recommender system on Facebook and Instagram
May 6, 2026
Ireland's media regulator announced that it has opened a probe into Meta over its recommender system that promotes content on Facebook and Instagram. The regulator said it is concerned about 'dark patterns' or manipulative interfaces that push system-generated feeds of targeted content based on users' habits.