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A new gen campaign and faith of youngsters that paid off for TVK
Young voters believed Vijay would top the election despite polls predicting a third-place finish. The campaign relied on social media and was spearheaded by young people, with stronger support in regions where 5G penetration was better. The piece also notes the win as an anti-establishment vote that drew older voters seeking to roll back DMK dominance.
Why It Matters
The outcome highlights the impact of youth-led digital campaigning and connectivity on political results in Tamil Nadu.
Timeline
1 Event
Youth-driven social media campaign credited with victory
May 04, 2026
The article states that many younger voters believed Vijay would come first in the election even as opinion polls and exit polls placed him at third. It describes the campaign as conducted almost entirely on social media and led by young people, who form only about one-fifth of the electorate. It also notes the assertion that the victory occurred in areas with better 5G penetration and characterizes the outcome as an anti-establishment vote that drew in older voters seeking to roll back the DMK’s near-dominance and family rule in Tamil life.